Sunday
27Sep2009

5 Star Net Wins Northland Sports Alliance Website Redesign

Armed with 12 years of experience working with the Northland Sports Alliance, formally known as, South Platte County Athletic Association,  Jake Johnson and 5 Star Net will migrate www.northlandsportsalliance.com website and integrate the new logo scheme and colors into a new Model View Controller MVC framework website.

The proven testibility and vanilla form design of MVC webpages make moving to MVC a valueable decision for the customer.  The new design will incorporate all the known funtionality elements www.spcaa.com is known for like simple registration, easy-to-find games schedules, rosters, and real-time standings.

Look for new changes coming soon to www.northlandsportsalliance.com.



    

Wednesday
23Sep2009

Shifting Focus To User Generated Content

When the Internet started to get popular in the 90s people experimented with all forms of content, including business material that had previously been charged at thousands of dollars per document, debates ensued.  A new decade ushered in free content models, but with one major change. As well as professionally produced material being offered free, the public has been encouraged to make its content available to everyone.  User generated content, as a term, entered mainstream usage during 2005 having arisen in web publishing and new media. 

In 2006, CNN launched CNN iReport, a project designed to bring user generated news content to CNN. Its rival Fox News Channel launched its project to bring in user-generated news, similarly titled "uReport". In 2009, KMBC News Channel 9, in Kansas City, launched uLocal, a similar service to iReport or uReport.  Citizen journalism could now become a significant part of broadcast news and was being endorsed by the networks with the advent of these content sharing services.  However, it did not take long for these sites to be gamed.  In fact, there was a fake report of Steve Jobs death that appeared on CNN iReport, which was quickly taken down after it was verified.  These systems will continue to be challenged as the user base grows.

Twitter and Facebook, the next level of user generated content, provide a pulse about what people are talking about personally and professionally.  One is for people you know (Facebook), and the other (Twitter) is for people you want to know.  Twitter is often down (see fail whale) so fragility is still a challenge for them.  Despite the challenges, watch for many new social applications in the coming years.

In e-Commerce, product reviews have been significant for increasing leads, and potentially sales, but now Google and Bing are informing us that it is more than just reviews that are important.  Take Google for example.  Search for worth liberty gloves in Google and click the + button labeled Show Options, which is below the search box.  A new navigation bar is introduced that has categories labeled – Books, Videos, Reviews, and Forums.  Books are irrelevant to us, but the other three are not.  Pro Athlete currently supports a product review system to capture valuable user generated content.  In order to maximize this effort, more projects are in the works for expanding user generated content mechanisms on all our websites.   We want to have the bat and gloves discussions happening on our sites.  These new initiatives will create challenges in the pure-play space we choose to operate in, however, I am confident our team of most capable of handling anything. 

 

Monday
14Sep2009

5 Star Migrates To Square Space

Tonight, we updated our domain and made the switch to SquareSpace.com.  Just like using any new tool there is always a learning curve.  So far, we've been able to setup the site without too much work.  The blog import tool was a fantastic experience.  The photo gallery widget allows for custom thumbnails and SquareSpace does all the work to make them, you just upload images.  It's doesn't get any easier than that. 

Here's the wish list for SquareSpace after using it for 1 hour. 

#1.  Why must the ActiveX plug-in architecture be used just to send you files?  We can be religated to one-file-at-a-time, but can't FTP be configured.  Files should be transported in an industrial strength fashion on machines that do not support ActiveX and I don't know how they handle this yet on Mac in Linux machines.

#2.  How do we make our own SquareSpace widgets?  Is there an SDK or API?

#3.  The examples on the SquareSpace portfolio front page are bad-ass.  The templates provided seems limited compared to these, which means they, most-likely, customized it, so having more templates to choose from, from the beginning might be helpful.

We are looking forward to customizing our website using SquareSpace, so stay tuned for more updates.

Wednesday
24Jun2009

SoftballBats.com Gets Some New Features

Greetings SoftballBats.com fans.


I'd like to let you know about some awesome changes we've made to SoftballBats.com.  First of all, we updated the site to have a product reviews section and product reviews are inline with each product, so they are easy to find.  We've been collecting reviews for two years and organized them all on one page for you to use and assist in finding products.  To Begin, go to the Softball Bat Reviews page and select the vendor of choice and sort the results head-to-head based on price, overall rating, and number of reviews.  You can even see the product image, price, and all the reviews in one convenient location.  Since everything is ajax and xml based, it's lighting fast too, so you'll blaze through the reviews, find a bat, and with our next day shipping, have it by the weekend for the next "Big Game!"

If you're in need of specialized help, please see the Softball Bat Wizard.  The wizard will walk you through a series of questions and provide the perfect Softball Bat recommendations.  Our users have provided great questions about the wizard which has assisted us in building an even more useful tool, based on the feedback we get, so we encourage you to try the Softball Bat Wizard.

Shot of the reviews page















Shot of the reviews inline on the product detail page

Thursday
28May2009

What’s Cooking In Google Labs


I’m always looking for new Google products and services to see what they are up to. The place for this is at http://www.googlelabs.com/. Most of the lab products are free and are designed to be Google-easy to use plus provide powerful, time-saving features. Let’s take a look at a few products.

http://similar-images.googlelabs.com/ – This allow a user to find similar images, hence the name, similar-images. And it’s brain-dead easy to use. Just enter a query like Mizuno Baseball Gloves. This service could assist us in finding people who “borrow” our images.

http://www.google.com/trends - This works two ways. Google provides a list at the bottom, which I presume, is a recent list of popular search terms. Clicking on a popular trend term link shows more detail about the hour-by-hour rise and fall of the term and supporting articles and search results. Now, try entering a search in the Google Terms search box and you’ll get an insane graph. For even more craziness, place two words in the box separated by a comma, like Mac, PC. Unbelievable comparison! You can string together as many as you want for complex trend analysis, if your into that kind of thing.

http://newstimeline.googlelabs.com/ - organizes news stories chronologically. This one just blows my mind how powerful it is, yet I am unable to harness all the power. One thing is for sure that if I was back in college, this would make research so much easier. Try entering a search and changing the “show” parameter to get a broader view of the history of that particular search. Don’t forget to page back and forth. This interface is very cool indeed.Comments, Feedback, Suggestions – email mikekearns@5starnet.com