Entries in e-Commerce (3)

Tuesday
Jan252011

BaseballBats.com, Where the Pros Go!

Introducing BaseballBats.com, your latest resource for everything baseball bats.  Created and operated by Pro Athlete, which also operates many other successful sporting goods e-Commerce sites, BaseballBats.com offers the largest collection of baseball bats available anywhere on the Internet.  BaseballBats.com stocks over 1000 different baseball bat models from training bats, coach pitch bats, to the new BBCOR baseball bats.  


BaseballBats.com was designed from the ground-up using state-of-the-art technology and developed by a seasoned team of experts that leveraged years of marketing expertise and product catalog data to make sure your experience is the best around.  Why is that important?  Because everything we created on BaseballBats.com was to make your shopping experience as simple as possible.  We've done that by super-charging our product page with awesome product photography, sound-of-the-bat audio downloads, tons of baseball bat product reviews, and our new question and answers section.  Before you even get to the product page, you should notice all the awesome filters and sorting offered to make the process of slicing and dicing baseball bats for comparison and review.  We now offer barrel diameter, wood type, and shop by material filter types to further the process of narrowing down the tough choice of buying a baseball bat.  

BaseballBats.com product page in all it's glory.

Awesome image zoom capability.

Alternative images.

Tired of the sizing charts which have not changed in 30 years and still don't know what you need, check out the one-of-a-kind Baseball Bat Coach on BaseballBats.com.  The coach will ask you some straight-forward questions, allow you to specify price, brand, and size preferences, while educating you along the way until the coach presents a set of bat results hand-picked based on the inputs provided.  Using the coach is a fun and exciting way to buy baseball bats.  

View of products - AKA products grid.

Need to buy baseball bats on the go?  It's never been easier with our new mobile website at www.baseballbats.com/mobile.  There you'll find all the same filtering and sorting along with the awesome photography and insightful user-generated content.  Checking out and never been easier with our one-page checkout process and multiple payment offerings with any credit card, PayPal, or GoogleCheckout, so please come to BaseballBats.com for your next baseball bat purchase if you're at your home computer or on your smartphone.  Buying a baseball bat has never been easier.

Mobile Site.

 

 

Sunday
Dec122010

The Ultimate Experience In Buying Baseball Gloves IS NOW LIVE!!!

We've taken the complexity out of buying a baseball glove and softball gloves and worked hard to ensure your experience is the best ever.  Here's what we've done to achieve that.  We listened to you before we redesigned our website and heard what you wanted.  Here's our response. 

Shop by anything.  We've totally simplified the process of navigating through the 1,000+ gloves we have in stock.  We used filters to make this happen.  You may filter by throwing hand, vendor, glove type, size, or price. 


As you are filtering through the gloves, we now have several sorting options:  low price, high price, best selling, and highest rated.  These two features make the experience of discovering gloves fun, fast, and easy.  

We've also considered those huge monitors and screens we know people use to surf the net.  We now allow you to maximize your screen and see tons of gloves.  

The updated the look and feel of the Glove Wizard and changed the name to the Glove Coach.  Expect the new Glove Coach to be even faster than before while guide you to the right glove.

Our product review page is some we are very proud of and we hope the resource makes it easier for you to find gloves.  You can now compare segments of gloves you are interested in based on review. 


In addition, you may also want to use the glove compare tool so you can see everything about the glove while comparing.  Compare page is very flexible, too.   

Returning to the home page now includes the items in your comparison list conveniently on the right hand side.

 

After you find the baseball gloves or softball gloves you desire, you''ll select the add to cart button, and you'll noticed our updated shopping cart page.  We've moved our world-famous shipping options to the cart page.  It's totally simplified in order to maximize your ordering experience.  In addition, we don't have a login to slow you down or to remember.  We've also added wildly-popular PayPal as a payment option.  Ironically, PayPal was the first payment method used after we turned the new site on.

The Checkout page has been simplified into one step now.  Validation issues are also very simply described easy to read.

If you navigate back to the homepage with items in your cart, you'll noticed we show you everything conveniently on the right-hand side of the page.  Simply click the checkout button there or select the cart at the top-of-the-page to checkout.

We've updated our testimonial page so now you can see how we rank.  We have some unique items on the testimonial page like having the ability to view testimonials by state or by value.  Values include Shipping, Customer Service, Low Prices, Production Selection, and Returns Process.  See how well we ship to idaho.  It's fun.  

The glove resource guide has been expanded and improved to include new videos.  We are expanding our videos as well, so look for this section to grow in the future.

Thanks for supporting JustBallGloves.com and we look forward to your feedback about our redesign in the near future.

 

 

 

 

Wednesday
Sep232009

Shifting Focus To User Generated Content

When the Internet started to get popular in the 90s people experimented with all forms of content, including business material that had previously been charged at thousands of dollars per document, debates ensued.  A new decade ushered in free content models, but with one major change. As well as professionally produced material being offered free, the public has been encouraged to make its content available to everyone.  User generated content, as a term, entered mainstream usage during 2005 having arisen in web publishing and new media. 

In 2006, CNN launched CNN iReport, a project designed to bring user generated news content to CNN. Its rival Fox News Channel launched its project to bring in user-generated news, similarly titled "uReport". In 2009, KMBC News Channel 9, in Kansas City, launched uLocal, a similar service to iReport or uReport.  Citizen journalism could now become a significant part of broadcast news and was being endorsed by the networks with the advent of these content sharing services.  However, it did not take long for these sites to be gamed.  In fact, there was a fake report of Steve Jobs death that appeared on CNN iReport, which was quickly taken down after it was verified.  These systems will continue to be challenged as the user base grows.

Twitter and Facebook, the next level of user generated content, provide a pulse about what people are talking about personally and professionally.  One is for people you know (Facebook), and the other (Twitter) is for people you want to know.  Twitter is often down (see fail whale) so fragility is still a challenge for them.  Despite the challenges, watch for many new social applications in the coming years.

In e-Commerce, product reviews have been significant for increasing leads, and potentially sales, but now Google and Bing are informing us that it is more than just reviews that are important.  Take Google for example.  Search for worth liberty gloves in Google and click the + button labeled Show Options, which is below the search box.  A new navigation bar is introduced that has categories labeled – Books, Videos, Reviews, and Forums.  Books are irrelevant to us, but the other three are not.  Pro Athlete currently supports a product review system to capture valuable user generated content.  In order to maximize this effort, more projects are in the works for expanding user generated content mechanisms on all our websites.   We want to have the bat and gloves discussions happening on our sites.  These new initiatives will create challenges in the pure-play space we choose to operate in, however, I am confident our team of most capable of handling anything.